Buyer Survey: Pasta Sauce
– published on Nikkei MJ

In a survey of 9 brands from 6 companies, Haconese from Somi Foods topped the ranking. It scored the highest in 5 out of 14 evaluation categories, such as “TV commercials and other advertising and promotion” and “naming.” Nisshin Seifun Welna’s Ao-no-Dokutsu ranked the 2nd, also receiving the highest scores in 5 categories, including “taste,” “brand power” and “package.”