Buyer Survey: Laundry Detergent
– published on Nikkei MJ

In a survey of 10 brands from 4 major companies, P&G Japan’s Ariel Gel Heyaboshi Plus ranked 1st, receiving the highest marks for “naming” and “targeting” out of 14 evaluation categories. The company’s Ariel Gel and Kao’s Attack Kokin EX tied at the 2nd place.  The 2 companies’ products shared the top 6 spots with 3 each.