Buyer Survey: Gummy Candy – published on Nikkei MJ

In a survey of 9 brands from 5 major companies, the Meiji’s Kaju Gummi, which celebrates its 35th anniversary, came in first. Out of 14 evaluation items, 7 items such as "brand strength", "repeat purchase rate", and "package" ranked first. The 2nd place is Kanro’s Puregumi with the highest evaluation in 4 items including "taste". The 3rd place was Kabaya food’s Tafugumi, which was overwhelmingly evaluated for its "product concept".