NIKKEI RESEARCH INC.

Buyer Survey: Vegetable Juice
– published on Nikkei MJ

In a survey of 10 brands from 5 major companies, Kagome’s Kagome Tomato Juice Shokuen Mutenka (no salt added) ranked 1st.  The best-selling product since 1933 was ranked as top in 7 of 14 evaluation categories, including “brand power,” “taste” and “repeat purchase rate.”
The company’s Yasai Seikatsu 100 came in 2nd place, followed by Ito En’s Ichinichibun no Yasai. Both topped the list in 4 categories.

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