NIKKEI RESEARCH INC.

Buyer Survey: Cereal, Oatmeal
– published on Nikkei MJ

In a survey of 10 brands from 4 major companies, Frugra from Calbee topped the ranking by a wide margin, winning the highest rating in 10 out of 14 evaluation items, especially in "brand power," "repeat purchase rate" and "taste." In the 2nd was Nissin Cisco’s Ciscorn, rated No. 1 in 2 categories, followed by the company’s Gorogra in the 3rd.
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