Buyer Survey: Shampoo – published on Nikkei MJ
Media
In a survey of 9 brands from 6 major companies, P&G Japan's Pantene Extra Damage Care Shampoo came in first place. Out of 14 evaluation items, it was the top in 4 items such as "washing up" and " TV commercials and other advertising and promotion". 2nd place went to Kracie Home Products' Ichikami, which received the highest ratings for "fragrance" and "naming".