Buyer Survey: Room Fragrance/Deodorizer
– published on Nikkei MJ

In a survey of 8 brands out of major 4 companies, P&G Japan’s Febreze Okigata (free standing type) came in 1st place, although it received the highest rating in just 2 evaluation items out of 14. In the 2nd, was S.T.’s Shoshuriki for Room, rated No. 1 in 7 categories such as “Naming,” followed by Febreze W Shoshu Genkan-you (W deodorizer for entrance) from P&G Japan.  The ranking was very close with those top 3 brands.