Brand Strategy Survey 2023
– published on Nikkei Online Edition

Yamato Transport was No. 1 for the first time in 7 years due to an increase in business people’s ratings in the overall evaluation. Sony Group (2nd), Apple Japan (tied for 3rd) and Google (tied for 3rd) came up on the top rankings this year as well. The survey was conducted in adding a new index, companies’ “Social Necessity,” and TOTO won 1st place in consumer evaluation, followed by Toyota Motor Corporation which came in 2nd place.