Buyer Survey: Ponzu soy sauce – published on Nikkei MJ

In a survey of nine brands from five major companies, Mizkan's Ajipon came in first place. Out of 14 evaluation items, it came in first in 9 of them, including "brand power" and "repeat purchase rate," with an overwhelming lead over the second place and below. Second place went to Kochi Prefecture's Umaji Village Agricultural Cooperative's Ponzu Soy Sauce Yuzu no Mura, which received the highest ratings in three items including "taste" and "aroma. "