Buyer Survey: Frozen Fried Chicken
Media
In a survey of 9 major brands, The★Kraage from Ajinomoto Frozen Food topped the list. It was top rated in 10 of 14 evaluation items such as “taste,” “brand power” and “TV commercials and other advertising and promotion.” 2nd place, with just one point of difference, went to Toku-kara, which had ranked first in the 2019 survey. It was top in 3 categories including “repeat purchase rate."