Buyer Survey: Toothpaste
– published on Nikkei MJ
Media
In a survey of 9 brands from 5 major companies, GSK Consumer Healthcare’s Shumitect which claims to treat tooth sensitivity came out on top. It received the highest rating in 4 out of 14 evaluation categories, including “product concept.” 2nd place went to Sunstar’s Gum which was rated highest in “sterilizing effect,” followed by Lion’s Systema and Clinica in 3rd and 4th place.