NIKKEI RESEARCH INC.

Buyer Survey: Lemon Sour
- published on Nikkei MJ

In a survey of 10 brands from 5 major companies, “Kodawari Sakaba no Lemon Sour” by Suntory ranked first. It achieved the top rating in 5 out of 14 evaluation categories, including “advertising and promotion such as TV commercials,” “Naming” and “Target Setting.” 2nd place, with a difference of one point, was “Hyoketsu Muto Lemon,” receiving the highest rating in 4 categories including “taste” and “repeat purchase rate.”

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