Healthcare
The Changing Pharmaceutical Industry: (1) Physician engagement by utilizing more data
Michie Komoto, Healthcare Research Team In this three-part series, we will discuss physician engagement. First, we will review customer engagement in the pharmaceutical industry today, which incorporates a wi...
Report
Foreseeing the Near Future: Marketing Based on The Diffusion of Innovation Theory and Early Adopter’s Effect
Yuichi Washida Professor at Hitotsubashi University School of Business Administration Director, Hitotsubashi University Data Design Research Center (This article is based on a webinar in July 2022. Nikkei Res...
Report
Trust in Financial Institutions Differ by the Customer’s Financial Literacy
Rikuto Isogawa, Solution Unit Nikkei Research analyzed the data of the Japan Financial Institution Customer Ratings METER®, a survey conducted in August 2022 with a total of 170,000 respondents in Japan nati...
BtoB
BtoB Marketing Updated (3) Digitalize your sales and provision of information
In BtoB businesses, suppliers fail to meet customers’ expectations, where those expectations are in unexpected areas for suppliers ( https://www.nikkei-r.co.jp/english/column/8776 ), and more than h...
BtoB
BtoB Marketing Updated (2) Only Half of the Customer’s Complaints Surface
In the previous article ( https://www.nikkei-r.co.jp/english/column/8776 ) , we uncovered the “pain points” (dissatisfaction or disappointment experienced upon purchase or product use/servi...