BtoB
Precision Targeting of Innovators and Early Adopters for Quantitative Future Insights
Toru Yamashita, Head of Future Insights We have successfully categorized people from innovators to laggards, as described in the Diffusion of Innovation Theory (Rogers, 1962), by our unique approach. We will int...
Sustainable
Measuring the Effectiveness of Corporate Sustainability Communications
Tomohiro Ohashi, Executive Officer At a webinar we held recently, we asked the attendees, “How do you evaluate your company's communication regarding sustainability?” More than half answered ...
Sustainable
Nikkei SDGs Management Survey: Latest Trends in Corporate Activities
Director, Nikkei Research SDGs Center Masanori Koizumi In this article, we will explore the following three topics; companies’ (1) progress in promoting SDGs management, (2) progress in taking actions to ...
Healthcare
Why do Doctors Prescribe the Same Drug Every Time?
Healthcare Team, Aki Kawamura You get facts from surveys, and to make use of those facts, you would need to find out the "whys" — the causal factors behind it. Reaching the "why" can be don...
Healthcare
Change of Key Players in the Healthcare Industry Driven by COVID
Ryotaro Sakata, Editor- in-Chief, Nikkei Biotechnology & Business (*This article was excerpted and translated from the webinar on April 22, 2022) According to data from the COVID-19 Dashboard provided by Jo...