Healthcare
How Pharmacists affect Doctor’s decisions on Prescribing
In our recent article , we showed how physicians prefer getting certain types of information. This article will focus on pharmacists. Do pharmacists affect doctor’s decisions? Not to mention that physicia...
Healthcare
Ideal Strategy for Healthcare Companies to be Doctor’s Best Partner
Due to the pandemic, it has become difficult for MRs (medical representatives) to visit hospitals/medical institutions, and the way of providing information to doctors has changed dramatically. Every healthca...
Healthcare
Doctor’s Source of Information in a COVID Era
Today, the environment surrounding the healthcare industry has vastly changed from two years ago due to the pandemic. For example, sales of pharmaceutical companies used to be able to meet doctors by going to hospi...
Healthcare
Challenges upon ICT Implementation in hospitals demystified -- ICT in Healthcare Market Report
In this pandemic era, led by notable enterprises, many companies have leveraged their ICT and network enhancement -- while it is not the case in the frontline of healthcare services in Japan. Nikkei Research conduc...
Healthcare
The Relationship Between Pharmaceutical Company and Doctors
Introduction to the NIKKEI Research Medical Brand Index Nikkei Research's study revealed that the relationship of medical representative (MR) and health care professional (HCP) affects the brand strength ...