Brand
What Brands are Successful in the Multi-stakeholder Era?
Yasuko Watanbe and Shoko Fujikawa, Branding Solution Team The Brand Strategy Survey is a proprietary service of Nikkei Research that visualizes the corporate brand strength of notable 600 companies in Japan, cho...
Sustainable
Measuring the Effectiveness of Corporate Sustainability Communications
Tomohiro Ohashi, Executive Officer At a webinar we held recently, we asked the attendees, “How do you evaluate your company's communication regarding sustainability?” More than half answered ...
Sustainable
Nikkei SDGs Management Survey: Latest Trends in Corporate Activities
Director, Nikkei Research SDGs Center Masanori Koizumi In this article, we will explore the following three topics; companies’ (1) progress in promoting SDGs management, (2) progress in taking actions to ...
Report
Rising desire in high-risk investments
Kazuki Maenosono, Researcher, Solution Unit Nikkei Research Inc. released its latest edition of RADAR® -- the Japanese Household Financial Assets Database, on February 24. The survey is conducted annually ...
Report
The 5th Annual Survey of Japan Financial Institution Customer Ratings METER®
Nikkei Research Inc. has released the latest version of its Japan Financial Institution Customer Ratings METER®, a survey where 160,000 people rated financial institutions in Japan. Metrics of loyalty indi...