Framework
How to Avoid Screw-up in Marketing Research
We believe many of you face challenges when doing marketing research. Moreover, you might be a little skeptical about the outcome or felt disappointed in the past survey results. The following videos will explain t...
BtoB
Brand Assessment for building an SDGs-compliant “Sustainable” Company
In this article, we will show how you can install brand surveys effectively to sustainable management. Index of this content 30 years to SDGs Towards a “carbon-free” society What is Sustainable Ma...
Brand
Brand Growth Index -- A Metric to watch the Brand Equity in a Long Term
For grasping the “Brand Equity”, you would need a credible framework to help structure and cover the necessary elements for good evaluation. In addition, broad coverage of industries and competitor...
Framework
An Introductory to 4 Innovation Frameworks: Blue Ocean Strategy, SHIFT, Jobs Theory (Jobs-to-be-Done), N1 Analysis
The Growing Importance of Innovation in a Mature Market Kunihiro Sato, Chief Data Scientist As the market matures, innovation is becoming more and more important to create new value and for your business to outperf...