Brand
Brand Growth Index -- A Metric to watch the Brand Equity in a Long Term
For grasping the “Brand Equity”, you would need a credible framework to help structure and cover the necessary elements for good evaluation. In addition, broad coverage of industries and competitor...
Report
Over 70% Welcomes Cannabis for Cosmetics/Food in Thailand
A historical vote took place at the United Nations Commission on Narcotic Drugs in December 2020 -- cannabis (marijuana) was delisted from drugs which were specified as deadly and have little to no therapeutic purp...
BtoB
Corporate DX Survey : “Large enterprises proceed ahead, but everyone struggles on digital transformation”
Remote-work has been promoted under the pandemic, and digital transformation (DX) has attracted every corporation’s attention ever since. How are companies currently tackling DX, and what are the achiev...
BtoB
Nikkei ID Research Service -- Approaching to the hard-to-reach audiences
In this article, we will explain our "Nikkei ID Research Service" -- surveys that can collect responses from hard-to-reach audiences by approaching to Nikkei ID members. One of the largest BtoB platfor...
Case Study
[Case Study] Loyal Users of iPhone Demystified ~From a Quantitative & Qualitative Combined Analysis
Apple’s iPhone is dominating the market in Japan. To explore what is underlying, we investigated the user profiles and reasons for continuous use through a survey online. The survey was conducted among gene...