Case Study
[Case Study] How to utilize Brand Surveys successfully in your organization
A survey itself could be easy to run but a brand survey would actually need thorough management from the survey design to evaluating the results and deriving insights for implementing and deploying efficient brand...
Brand
Brand Growth Index -- A Metric to watch the Brand Equity in a Long Term
For grasping the “Brand Equity”, you would need a credible framework to help structure and cover the necessary elements for good evaluation. In addition, broad coverage of industries and competitor...
Brand
Are you searching for “First Penguins” or pushing CxO for top-down decision making? --Understanding the Japanese Company’s ...
Although the systematic hierarchy seems very strict in most companies in Japan, decisions are somewhat made from bottom-up. If you are putting efforts to strengthen the awareness and convincing some C-level exec...
Brand
Nikkei Research “Brand Perception Index”
Visualizing the corporate brand equity. Unveiling the structure and the story underneath for planning the engagement with your customers. Nikkei Research has been evaluating the brand equity of corporate brand...